Today, his PR and marketing communications expertise includes:
- PR and marketing strategy, including social media integration
- media relations (news releases, feature writing, crisis management)
- event management (from traditional seminars and conferences to ‘hybrid’ events)
- research, copywriting, editing and production of publications (annual reports, brochures, case studies, data-sheets, award entries, etc)
- internal and client communications (newsletters, intranets, events, e-newsletters)
- website development
He is a Fellow of the Chartered Institute of Public Relations, a past elected Council and Board member, chair of its policy and campaigns committee, and chair of its construction and property special interest group (CAPSIG); he is now CAPSIG secretary. He is also a member of International Building Press, and of Constructing Excellence (where he is a Collaborative Working Champion and a member of its digital group). He was also co-founder of the Be2camp social media advocacy movement in construction, and organised the world’s first social media awards for the built environment, the Be2Awards, in 2011.
A track record of PR and marcoms achievements
While completing a doctorate in criminology at the London School of Economics, Paul Wilkinson ended up in the construction industry almost by accident, taking a temporary post in the marketing department of the Halcrow Group in 1987. During seven years here, he helped launch the house magazine Halcrow Now, ran PR and internal communications programmes and produced numerous annual reports and brochures as well as the group’s glossy 125th anniversary publication.
In 1994, he was recruited to head PR for the professional services division of Tarmac (later Carillion), overseeing PR, publications and internal communications across more than a dozen businesses during a period of major corporate changes.
Leaving Carillion in 1998, Paul established his own consultancy business, working for clients including HBG Construction, the Building Centre Trust, Greenwich Enterprise Board, pcm, the CAM Foundation, the Construction Best Practice Programme, and from early 2000, BIW Technologies.
By mid-2000, Paul had been recruited by BIW and as part of the core management team helped propel the software developer to the forefront of the UK’s expanding construction collaboration technology market, winning the 2006 Building Entrepreneur of the Year award along the way.
In the spring of 2009, Paul re-established his consultancy business, undertaking projects for BIW and winning new construction technology clients.
In December 2010, Paul was announced Best Social Media Individual in the Sustainability Now social media awards. Two months later, in February 2011, Paul won the award for Best AEC use of Twitter in the inaugural Be2Awards.
He has also been a judge in industry awards including, in 2013 and 2014, the CIPR Excellence Awards, IBP PR and communication awards and the Bentley BE Inspired Awards.
Adaptris ECX, Advicon, AEngD, Asite, Axon Data, BIW (later Conject, now Aconex), Codebook International, COINS, FARO, GroupBC, Invennt, McLaren Software, Opentree, Slider Studio, Snapfile (now EviFile), Sypro Management, tCn, Textura (acquired by Oracle), Ultimate Cake Art, Viewpoint (formerly 4Projects, now part of Trimble), VRM (Refurbify) and Woobius (among others).